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Created in the UK, over a two-year collaboration between former Bliss spa-entrepreneur Marcia Kilgore, Biomechanist Dr. David Cook and a team of untiring footwear engineers, FitFlops were initially designed to help modern women squeeze a little more exercise into their increasingly hectic schedules.`I thought, how amazing if I could invent something that would help fight the onset of cellulite while I`m walking to the office,` says Kilgore. `I work. I have kids. I have a husband. And the likelihood of me seeing the inside of a gym in the next ten years is slim to none. That said, I`d obviously prefer to go with slim.` Kilgore found Dr. Cook at The Centre for Human Performance at London`s LSBU, where he envisioned injecting the patent-pending `microwobbleboard` technology into the midsole of the function-forward flip flop. Slightly destabilizing, FitFlops feature three distinct densities of EVA foam in a single-fused underfoot piece, to challenge your muscles more every time you step - to deliver a workout while you walk.
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