Initially founded as an arch support company, New Balance has become a leader in the athletic footwear industry. New Balance is proud to be the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of their US sales. Where the domestic value is at least 70%, New Balance labels their shoes Made in the USA. New Balance feels that their job is to aid athletes in their pursuit of excellence.
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